London-based creative media professional, with great interest in advertising and PR
I graduated from Beijing Language and Culture University in BA Teaching Chinese as a Second Language, which provides me a good understanding of Chinese culture and language. I gained a knowledge of how people communicate with language from the learning of linguistics and psychology. This experience of studying provided me a good foundation of entering media industry. In my last two years of studying in Beijing, I devoted myself into NGO work. I cared about the right of LGBT people and aimed to make everyone's voice heard regardless of sexual orientation. In order to achieve that, I ran a digital storytelling workshop with some partners since 2010. Through this workshop, people of minority group of society can be able to record their story and make their voices heard by the whole society.
I entered media industry since 2011, when I started to work as social media editor. It was when I firstly discovered how influential social media can be in business. In 2012, I furthered my experience in social media by working in the leading Chinese social media marketing company Social-touch, where I started to serve some big-brand clients like Durex and Coca-Cola.
After work experience in social media, I realised that it was a must to further my knowledge in this field. I chose University of Westminster, which is the leading university for media and communication study in the UK to continue my study.
Now I'm studying at University of Westminster in MA International Media Business. I enjoy my life in London with great passion in any opportunity that comes to me. I like challenges and creative work. I am a goal-driven well-organised individual as well as a positive team-player with great leadership and communication skills. I believe that the most essential thing of successful advertising is "love the brand you served".
I'm a native Mandarin speaker with foreign language ability of professional working proficiency in English and elementary proficiency in Korean and Japanese. I'm a quick-learner and creative-thinker with curiosity to discover new things. Open-minded and ready to learn new things everyday, and most importantly, I enjoy it.